With tickets for Oasis’ highly anticipated 2027 tour going on sale on Friday, fans around the world will be looking to secure tickets to one of next year’s biggest live music events.

For fans who miss out during the initial on-sale, data from viagogo’s marketplace during Oasis’ 2025 reunion tour offers some useful insight into how ticket demand and prices developed as the shows approached.

Missing out on the initial on-sale doesn’t mean missing out

Demand is typically at its highest when tickets first go on sale, but the initial on-sale is not the only opportunity for fans to find tickets.

During Oasis’ 2025 reunion tour, 59% of tickets purchased through viagogo were bought within one month of the band’s first show in Cardiff.

Ticket prices also changed considerably in the months between the initial on-sale and the start of the tour. The average ticket price on viagogo fell by 59% between August, when tickets first went on sale, and June, one month before the first show.

In the two weeks leading up to Oasis’ first Cardiff show, the average ticket price on viagogo was £255 – similar to face value ticket prices.

The data suggests that fans who miss out during the initial on-sale may benefit from continuing to monitor trusted ticket marketplaces as an event gets closer, rather than feeling pressured to buy immediately.

Demand can change as an event approaches

The prices fans see immediately after an on-sale can reflect exceptionally high levels of initial demand. The highest-priced listings on a marketplace have not sold, and prices can change as sellers respond to market conditions.

On marketplaces such as viagogo, sellers set their own prices. As an event approaches and demand settles, sellers may change their prices, meaning fans can continue checking listings to find tickets that fit their budget.

Oasis’ 2025 reunion tour also demonstrated the international appeal of the band. While UK buyers accounted for the largest share of purchases, fans from more than 100 countries bought tickets to see Oasis perform.

Tips for fans buying tickets

For fans preparing for the 2027 tour, there are several things to keep in mind:

• Don’t panic if you miss the initial on-sale. There can be opportunities to buy tickets later, including through trusted resale marketplaces.
• Give demand time to settle. During the 2025 Oasis reunion tour, average prices fell by 59% from the initial on-sale in August to June, one month before the first show.
• Keep checking listings. Prices on ticket marketplaces can change over time as sellers adjust their listings.
• Look beyond the highest-priced tickets. The most expensive listings have not sold and should not be taken as an indication of the price tickets will ultimately command.
• Use a trusted ticket service. Fans buying through social media may not have access to customer service or consumer protection if something goes wrong.
• Check the protection offered by the marketplace. viagogo’s guarantee covers buyers if there is an issue with their order, including providing replacement tickets or a refund in eligible circumstances.

Affordable tickets are available across live events

The experience of Oasis’ reunion tour is part of a broader picture of ticket prices across viagogo’s marketplace.

During 2025, nearly 30% of events in the UK had an average ticket price below £50 on viagogo, while more than 75% had an average ticket price below £100.

Prices can also fall below the original face value of tickets. For example, tickets for Beyoncé’s Cowboy Carter shows in London were listed on viagogo for less than £75, below the original primary-market prices.

A safer way to buy resale tickets

viagogo is a global ticket marketplace connecting ticket sellers with fans looking to attend live music, sports and other events. The platform serves fans in more than 200 countries and territories, including 3.4 million UK fans.

viagogo’s guarantee is designed to protect fans when buying tickets. Customers are guaranteed to receive their tickets in time for the event and, in the rare event of an issue, will receive replacement tickets or their money back.

Sellers are not paid until after the buyer has successfully gained entry to the event, meaning there is no financial incentive to list tickets that they cannot deliver.

Fans should also take care when buying tickets online. viagogo recommends that consumers consult Get Safe Online’s ticket-buying guidance and use its Check a Website tool if they are unsure about a ticket website.

Customers with questions about an order or listing can contact viagogo through My Account, by selecting Contact Customer Support. Customer support is also available by email, while the phone number listed in the viagogo Help Centre is serviced 24 hours a day.