New API integration gives AudienceView Unlimited clients another way to expand event discovery and reach more ticket buyers through viagogo’s Open Distribution model.
AudienceView announced an expanded partnership with viagogo, introducing a new API integration that gives AudienceView Unlimited clients a direct path to distribute official ticket inventory through viagogo’s marketplace through Open Distribution.
Building on an existing relationship, the expanded integration extends marketplace access to AudienceView Unlimited clients across arts and entertainment, sports, performing arts, higher education and other live event organisations.
The integration gives organisations another way to increase the visibility of their events and reach audiences beyond their direct sales channels, while continuing to use AudienceView Unlimited as their primary ticketing system.
“We’ve been working with AudienceView for a while now and the results have been clear,” said Shaun Stewart, VP of Open Distribution at viagogo. “Expanding this integration to the full AudienceView Unlimited customer base means more venues, more events and more fans getting access to tickets they might not have found otherwise. This is exactly the kind of partnership we want to keep building.”
The viagogo Open Distribution model allows artists, teams, venues and other event organisers to make official tickets available directly to fans through viagogo’s global marketplace, while retaining control of their inventory, pricing and distribution. The model is non-exclusive, meaning partners can continue selling through their existing ticketing channels while also reaching viagogo’s global audience. Existing Open Distribution partners for viagogo include BWT Alpine F1 Team and Manchester City Football Club.
Creating More Paths to Event Discovery
The path to purchase increasingly extends beyond an organisation’s own website. Audiences discover events across search, social, marketplaces and other digital channels before deciding what to attend and where to buy.
Through the expanded Open Distribution integration, AudienceView Unlimited clients can make selected official inventory available through viagogo, creating another opportunity for audiences to discover and purchase tickets.
Clients continue to manage their events and ticketing operations through AudienceView Unlimited while maintaining control over their inventory, pricing and customer strategy.
“Every venue has its own, unique audience strategy, and the most powerful thing we can do is give them more choice in how they reach ticket buyers. This integration gives our clients the flexibility to decide when and how to make official inventory available through viagogo, while keeping AudienceView Unlimited at the center of their ticketing operations. It’s about expanding discovery without taking control out of the hands of the venue,” said Steve Baumgartner, CRO of AudienceView.
Expanding Reach While Keeping Control
The integration adds viagogo as additional distribution channels rather than replacing an organisation’s existing ticketing infrastructure.
Clients determine which inventory they want to make available, while ticket buyers can discover and purchase that inventory through viagogo. Orders and ticket fulfillment connect back to AudienceView Unlimited through the integration.
By expanding where official inventory can be discovered, AudienceView is giving live event organisations another way to increase visibility, reach new audiences and turn more demand into attendance.
The expanded Open Distribution integration is part of AudienceView’s continued focus on creating a more connected path from discovery to purchase, giving audiences more opportunities to find the experiences they love while helping organisations maintain control of their ticketing and audience strategy.
ENDS
AudienceView is a unified event commerce platform that connects audiences, operations, and engagement across the live event journey. With more than 300 employees globally and over 3,000 organizations across the AudienceView family of companies processing over $3.3B+ in annual transaction volume, the AudienceView family serves performing arts organizations, athletics programs, higher education institutions, live music venues, fairs, festivals, rodeos, attractions, and destination venues with ticketing, payments, digital marketing, audience engagement, and event operations solutions. Learn more at audienceview.com.
About viagogo
viagogo is the world’s leading marketplace to buy and sell tickets to any live event, anywhere. Through viagogo internationally and StubHub, our platform in North America, we service customers in 200 countries + territories in 33 languages and 48 available currencies. With more than 300 million tickets available to events around the world annually — from sports to music, comedy to dance, festivals to theatre — viagogo offers the safest, most convenient way to buy or sell tickets to the most memorable live experiences.
viagogo press contact:
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